Updated 1st March, 2023
The information you provide us, and that which we gather based on your activity, can help us to deliver more relevant content as well as to create a more seamless experience across the products and channels through which you may access that content. We collect and store some information about you in order to deliver products and services to you. We share some of that information with trusted third-party service providers to ensure the delivery of those products and services, or to give personalized recommendations on things we think will be of interest to you. We also collect information when you use our products and services. Further details are provided below.
There are certain personal information required in order to provide the products and services that you have chosen, such as:
When you use any of our services, we collect information that helps us to deliver the services you have chosen and to improve your experience. This is done through Cookies and other technologies. Examples of the type of information collected include:
You can also volunteer to disclose additional information which may not be essential to deliver a service to you. By providing these information, you will help us communicate with you in a way that is most relevant, useful and engaging. We may collect and ask for additional information when you order, purchase, register, subscribe or make use of our products or services in any way – via in person, marketing campaigns, phone or mail order, or our websites.
We do not track or collect any sensitive information about you. This includes race, religion, ethnicity, and political opinion.
We primarily use your information for the purpose of delivering the products and services that you have chosen and to personalize our interactions with you. We provided additional information below.
We use your information in certain ways to provide our products and/or services to you, in accordance with our contracts with you. In certain cases, we may use your information where necessary to further our legitimate interests, where those legitimate interests are not overridden by your rights or interests, to:
You have the right to object to any of the above uses of your information. Please contact us if you wish to do so. We will consider all objections reasonably, but there may be legal reasons where we deem that the use of your information is still appropriate. We will explain our decision to you in a timely manner.
GradientFI publishes content on social media platforms e.g. Twitter, Facebook, LinkedIn through both “organic” and “paid” methods to reach current and potential users:
We may place one or more social media platform “tags” on our website in order to better understand how GradientFI may be of best value to you by providing you with the most relevant content available according to what you have chosen to read on our own websites. These tags only record information around events to help us understand if you are registered or subscribed with us, so that we may use your reading preferences to provide more relevant content and/or offers to you, on social media platforms, e.g. removing subscription offers from your feed if you are a current subscriber.
We do not have direct access to your personal data on your social media platforms.
To enable us to personalize the content you see (including on social media), we may use your interaction and browsing behavior or preferences (such as how and what you read on our websites and our apps). This is to enable content and message personalization to be delivered to you or a group of users with similar interests to you. This can be done both on our site and on those of third parties.
We may analyze your individual information to create a profile of your interests and preferences as a part of an audience. These insights are used to help us make marketing decisions so that we can ensure our messages are relevant to you. There are times we may use additional information available from external sources to help us do this effectively.
As mentioned, in some instances, we disclose personal information to third parties when it is necessary to deliver a service and/or product, or to help us improve your experience with us, or when we are required to do so by contract or law. “Third parties” include agents, subcontractors, sponsors and other associated organizations. We have in place contracts to ensure the information remains secure and in limited use, and if we do not have a legitimate business reason to pass on your information, we will ask you to give consent first. Some examples of when we share your information are below:
We securely store your information, and hold it for as long as we need to in order to provide our services and products to you in accordance with (i) applicable law, or (ii) as long as is set out in any relevant contract you have with us.
We take information security seriously and have policies and procedures in place to ensure the information we hold on you remains safe. We limit who has access to your information and ensure that those who do are bound by contracts to keep your information availability restricted and safe.
GradientFI does not intentionally, or knowingly, process personal information from individuals under the age of 16. When necessary, users under the age of 16 will be told not to submit any personal details. We will make every effort to delete any details of such users where a parent or guardian has informed us that these details have been collected.
Cookies are small files that are created in your web browser when you visit any of our websites.
You have a right to ask us for information we hold about you, please write to us at the address below including the subject line, “Subject: Information Access Request”, so that we can respond as promptly as possible.
You also have the right to ask for us to update, delete or stop processing information we hold about you. However, please note that there are circumstances in which complete erasure of your information or ceasing to process your information will not be possible for operational, legal and business reasons. This may include if you remain a customer for whom we need to provide services, or if you wish us to no longer contact you for marketing purposes. In this case we may need to retain some of your details securely in order to facilitate this request by, for example, keeping you on a “do not contact” or suppression list. This will be the only purpose for which your data will be used if this is the case.
San Francisco, CA, United States